Alleviate Privacy Policy

Effective Apr 2, 2024

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://alleviatetherapy.com/ (the “Site”).

California, Virginia, and Nevada Residents:  See the State Law Privacy Rights section below for important information about your personal information and rights under applicable state privacy laws.

 

Personal Information You Provide to Us.

Personal information you may provide to us through the Services or otherwise includes:

  • Contact data, such as your first and last name, email address, mailing and/or delivery addresses and phone number. 

  • Profile data, such as your username and password that you set to establish an online account with us, and other information you may choose to submit or include in your account profile, such as your birthday, gender, or weight. 

  • Order and transactional data, such as the information necessary to process your orders when you place an order at our website, information about your payment transactions, and your order history. 

  • Communications data, such as messages that we exchange when you communicate with us, when you request support, contact us with questions or feedback, communicate with us via chat features, complete our surveys, engage with us on social media or otherwise interact with us. 

  • Marketing data, such as your preferences for receiving communications about our Services and products.

  • Other information that is not specifically listed here, which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.

Automatic Collection. 

We, our service providers and third party partners may automatically log information about you, your computer or mobile device, and your activity over time on the Services and other online services, including:

  • Device data, such as your computer or mobile device operating system type and version number, manufacturer and model, browser type, screen resolution, IP address, the website you visited before browsing to our website, unique identifiers (such as device ID), and general location information such as city, state or geographic area.

  • Online activity data, such as the date and time of your visit, pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, search terms you enter using our Services, access times, and duration of access.

  • Precise geolocation of your device when you grant access to it in your device’s settings.

Cookies and Other Data Collection Technologies. 

Like many online services, we use the following cookies and other technologies to facilitate some of our automatic data collection:

  • Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of tracking user activity and patterns, helping you navigate between pages efficiently, remembering your preferences, improving your browsing experience, enabling functionality, and facilitating analytics and online advertising. This information is also collected to make the Site more useful to you and to tailor your experience with it to your interests.

  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns. We may use web beacons to collect information about your interactions with our email messages, such as the links you click on and whether you open or forward a message, the date and time of these interactions and the device you use to read emails.

  • Software development kits, or SDKs, which are used to incorporate third party computer code into our Application that allows our third party service providers or advertising partners to collect data directly from our Application for a variety of purposes, including to provide us with analytics regarding the use of our Application, to integrate with social media, add features or functionality to our Application, or to facilitate online advertising.

  • Session-replay technologies, such as those provided by FullStory and Datadog that employ software code to record users’ interactions with the Services in a manner that allows us to watch and analyze visual  reconstructions of those user sessions. The replays include users’ clicks, mobile app touches, mouse movements, scrolls, and keystrokes/key touches during those sessions. These replays help us diagnose usability problems and identify areas for improvement.

  • Chat technologies, such as those provided by ChatBot to operate the chat features that you can use to communicate with us through the Service.  ChatBot and other third parties may access and use information about webpages visited on our website, your IP address, your general geographic information (e.g., city, state), and other information you share through online chats for the purposes described in this Privacy Policy.

Information Collected from Other Sources. 

We may receive personal information about you from companies that help provide our Services. We may also receive personal information from other third parties, such as:

  • Data providers, such as information services and data licensors.

  • Publicly-available sources, such as social media platforms.

  • Marketing partners, such as companies that have entered into joint marketing relationships or other joint ventures with us.

We may combine personal information about you that we receive from third parties with information we have already collected about you and use that combined information pursuant to this Privacy Policy.

Information Collected from Third-Party Platforms. 

If you communicate with us or mention us via social media (such as Facebook, Twitter, Google, Instagram) or other third party online platforms, we may collect information about you, such as the communications, your name, your user ID and/or user name associated with that platform and any information or content you have permitted the platform to share with us. The platform provider’s privacy policy will apply to your interactions with the platform and its collection, use and sharing of your personal information, including when you interact with pages that we maintain on social media platforms. We will treat such personal information about you that we receive from such platforms as described in this Privacy Policy. You should check your privacy settings in your social media or other third party accounts to understand and change the information sent to us through these services.

Information About Others. 

If you decide to invite a third party to create an account with us, we will collect your and the third party’s name and e-mail address to send an e-mail and follow up with the third party. When you share the personal information of others with us, you are responsible for ensuring that you have their permission to do so.

How We Use Your Personal Information

We use your personal information for the following purposes and as otherwise described either in this Privacy Policy or at the time of collection.

We may use your personal information (such as birthday, weight, etc) to:

  • Provide, operate and improve the Services and our business and develop new products or services;

  • Create and administer your account;

  • Fulfill your orders

  • Provide you with Services and customer support, including administering your participation in any current or future rewards program and other offers and promotional programs we may provide;

  • Respond to your requests, resolve disputes and/or troubleshoot problems;

  • Understand your needs and interest, and tailor the features and content of the Services and communications to you;

  • Communicate with you about the Services, including sending you announcements, updates, security alerts, and administrative e-mail notifications such as security or support and maintenance advisories; and

  • Enable security features of the Services, such as by sending you security codes via email or SMS, and remembering devices from which you have previously logged in.

We use cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine if/when to send cart reminder messages via SMS or email.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.   We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

 

Research and Development. 

We may use your personal information to administer surveys and other market research, analyze audience online activity on the Services, and for other research and development purposes, including to analyze and improve the Services and our business. As part of these activities, we may create anonymous data (including aggregated and/or de-identified data) from personal information we collect by removing information that makes the data personally identifiable to you. We may use this anonymous data and disclose it to third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.

 

Marketing and Promotional Communications. 

We may send you offers and promotions from Alleviate, our affiliates, joint venture partners and other companies that offer products or services that may be of interest to you, in each case, as permitted by law. You can opt out of our marketing and promotional communications as described in the Opt Out of Marketing Communications section below.

 

Compliance and Protection. 

Regardless of any choices you make below, we may use your personal information if we believe in good faith that such disclosure is appropriate to:

  • comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;

  • protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);

  • enforce the terms and conditions that govern the Services; and

  • prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft, or assist in preventing any violation or potential violation of the law, this Privacy Policy, our applicable Terms of Use Agreement, or any other contractual arrangement.

 

Retention. 

We retain personal information where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested, including to provide recommendations and promotions to you; to comply with applicable legal, tax or accounting requirements; to establish or defend legal claims; or for fraud prevention).  Whether the retention period is sufficient to fulfill such purposes is the primary criteria for determining the duration of the retention period.  



Your Choices

 

Privacy rights. 

Residents of certain states can exercise privacy rights with respect to the personal information we collect, as described in the State Law Privacy Rights section below. 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

Delete your account. 

You can request that we delete your account by contacting us at info@alleviatetherapy.com.  Please note that if we delete your account, we will be unable to provide any online or digital services to you or support for past products or services that you have purchased.  

Opt-Out of Marketing Communications. You may opt-out of marketing-related emails by following the unsubscribe instructions provided at the bottom of any e-mail you receive from us or by contacting us directly at info@alleviatetherapy.com. Despite opting out of marketing-related emails, you may continue to receive service-related and other non-marketing communications, including notices of any updates to our Terms of Use Agreement or Privacy Policy.

 

Text Messages. 

We may offer communications via SMS texts or similar technology (including via automatic telephone dialing equipment, if we received the appropriate consents from you in accordance with applicable law) sent by Alleviate or any of its service providers, such as when we send you text messages to remind you to participate in a service you’ve enrolled in, or for any customer service, account-related or marketing purpose. To stop receiving text messages from a short code operated by Alleviate, reply STOP to any message you receive from such short code. Note that we may send you a message to confirm receipt of your STOP request. Message and data rates may apply for this service. You can also opt-out of Alleviate marketing texts by emailing us your request and mobile telephone number to info@alleviatetherapy.com.

 

Interest-Based Advertising. 

Some of our advertising partners are members of the Network Advertising Initiative (NAI) and are subject to the Self-Regulatory Principles for Online Behavioral Advertising published by the Digital Advertising Alliance (DAA). You can obtain more information about these companies’ information collection practices, and opt-out of receiving interest-based advertising from participating NAI and DAA members at http://optout.networkadvertising.org/?c=1 and/or the DAA’s website at optout.aboutads.info. Mobile app users may opt out of receiving interest-based advertising in mobile apps provided by participating members of the Digital Advertising Alliance by installing the AppChoices mobile app, available at https://youradchoices.com/appchoices. In addition, your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for targeted online advertising purposes. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

Please note that we also may work with companies that do not participate in the opt-out mechanisms described above. Even after using these opt-out mechanisms, you may receive interest-based advertising from other companies.

 

Cookies. 

Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Services and our Site may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.

You can learn more about Google Analytics cookies at https://developers.google.com/analytics/resources/concepts/gaConceptsCookies and how Google uses data at https://policies.google.com/technologies/partner-sites. You can prevent the use of Google Analytics relating to your use of our Site by downloading and installing a browser plugin available at https://tools.google.com/dlpage/gaoptout?hl=en.   You can learn more about how Facebook uses data at https://www.facebook.com/privacy/explanation. You can opt out-out of personalized ads from Google by visiting https://adssettings.google.com, or from Facebook by visiting https://www.facebook.com/about/ads and following the instructions to manage your ad preferences.

 

Choosing Not to Share Your Personal Information. 

If you do not provide information that we need to provide the Service, we may not be able to provide you with the Services or certain features. We will tell you what information you must provide to receive the Services when we request it.

 

Security

We use a variety of technical, organizational and physical safeguards designed to help protect your personal information. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

 

International Data Transfers

We are headquartered in the United States and may from time to time have service providers who operate in other countries. Your personal information may be transferred to or from the United States or other locations outside of your state, province, or country where privacy laws may not be as protective as those in your state, province, or country.

Changes to This Privacy Policy

This Privacy Policy may be updated from time to time for any reason. If we make material changes to this Privacy Policy we will notify you by posting the new Privacy Policy at https://alleviatetherapy.com/pages/privacy-policy and changing the effective date listed at the top of this Privacy Policy. If required by law we will also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via e-mail or another manner through the Services. Any modifications to this Privacy Policy will be effective upon our posting the modified version as described above (or as otherwise indicated at the time of posting). In all cases, your continued use of the Services after the posting of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

 

How To Contact Us

Please direct any questions or comments to:

Alleviate Inc.,  45 Perkins St, West Newton, MA 02465 Attention: Legal Department or via email to info@alleviatetherapy.com.

 

State Law Privacy Rights

 

Scope. 

Except as otherwise provided, this section applies to residents of California, Virginia, Nevada, and other states where privacy laws applicable to us grant their residents the rights described below, including the California Consumer Privacy Act (“CCPA”).  

For purposes of this section, “personal information” has the meaning given to “personal data”, “personal information” or similar terms under the applicable privacy laws of the state in which you reside.  Please note that not all rights listed below may be afforded to all users and that if you are not a resident of the relevant states, you may not be able to exercise these rights.  

In some cases, we may provide a different privacy notice to certain categories of residents of these states in which case that notice will apply with respect to the activities it describes instead of this section.  

 

Your Privacy Rights.

You have the rights listed below. However, these rights are not absolute and in certain cases, we may decline your request as permitted by law.  

  • You can request whether we have collected your personal information, and in certain cases, information about how we use and share it. For example, if you are a California resident, you can request information about the categories of personal information that we have collected; the categories of sources from which we collected personal information; the business or commercial purpose for collecting, sharing and/or selling personal information; the categories of any personal information that we sold or disclosed for a business purpose; and the categories of any third parties with whom personal information was sold, shared or disclosed for a business purpose.

  • You can request a copy of the personal information that we have collected about you.

  • You can request that we correct inaccurate personal information that we have collected about you.

  • You can request that we delete your personal information. Please note that once we process a deletion request, we will be unable to provide any online or digital services to you or support for past products or services that you may have purchased.

  • Opt-out of tracking for targeted advertising purposes. You can opt-out of certain tracking activities for targeted advertising purposes as described in the interest-based advertising section above.  

  • Opt-out of sales of personal information. You can opt-out of sales of your personal information. 

  • Opt-out of profiling. You can request to opt-out of certain “profiling” as defined in applicable privacy laws, which may include automated processing to analyze or predict your interests or other behavior.

  • Nondiscrimination. You are entitled to exercise the rights described above free from discrimination as prohibited by applicable privacy laws. 

How to Exercise Your Rights. 

  • Information/know, access, correction, and deletion. You may submit requests to exercise these rights by calling us toll free at (833) 309-9300, or via email at info@alleviatetherapy.com.  We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.  You can ask to appeal any denial of your request in the same manner through which you may submit a request.   

 

Verification of Identity. 

We may need to verify your identity in order to process your information/know, access, correction, or deletion requests and reserve the right to confirm your residency. To verify your identity, we may require authentication into your Service account, government identification, a declaration under penalty of perjury, personal identifiers we can match against information we may have collected from you previously, confirmation of your request using the email address or telephone number associated with your account, or a declaration under penalty of perjury, where permitted by law.

 

Authorized Agents. 

Your authorized agent may be able to make a request on your behalf.  However, we may need to verify your authorized agent’s identity and authority to act on your behalf.  We may require a copy of a valid power of attorney given to your authorized agent pursuant to applicable law. If you have not provided your agent with such a power of attorney, we may ask you to take additional steps permitted by law to verify that your request is authorized, such as by providing your agent with written and signed permission to exercise your rights on your behalf, the information we request to verify your identity, and confirmation that you have given the authorized agent permission to submit the request.

 

Additional information for California residents.  

The following describes our practices currently and during the past 12 months:

  • Sales/sharing.  We do not “sell” personal information as defined by the CCPA.  We do not have actual knowledge that we have sold or shared the personal information of California residents under 16 years of age. 

  • Sensitive personal information. We do not use or disclose sensitive personal information for purposes that California residents have a right to limit under the California Consumer Privacy Act. 

  • Retention.  We retain personal information where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested; to comply with applicable legal, tax or accounting requirements; to establish or defend legal claims; or for fraud prevention).  Whether the retention period is sufficient to fulfill such purposes is the primary criteria for determining the duration of the retention period.  

  • Deidentification. We do not to attempt to reidentify deidentified information derived from personal information, except that we may do so to test whether our deidentification processes comply with applicable law.

  • Personal Information that we Collect, Use and Disclose. In the list below, we describe our personal information practices by reference to the categories in the “Personal Information we Collect” section above and the categories described in the CCPA (Cal. Civ. Code Section 1798.140(v)). Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of personal information not described below. We may also disclose personal information to business transferees, authorities and others, and professional advisors as described above in the How we share your personal information section of this Privacy Policy.  For information about the categories of sources of this information, see the section above entitled Personal Information We Collect.  For information about the purposes for collecting, using, and disclosing personal information, see the section above entitled How We Use Your Personal Information.

  • Contact data

    • CCPA statutory categories:Identifiers, California customer records

    • Categories of third parties to whom we disclose PI for a business purpose: Service providers, Affiliates, Third parties designated by you, Joint marketing partners and joint venture partners, Advertising partners, Third-Party platforms 

    • Categories of third parties to whom we share for interest-based advertising: Advertising partners

  • Profile data

    • CCPA statutory categories: Identifiers, Commercial information, California customer records 

    • Categories of third parties to whom we disclose PI for a business purpose: Service providers, Affiliates, Third parties designated by you, Joint marketing partners and joint venture partners, Advertising partners, Third-Party platforms 

    • Categories of third parties to whom we share for interest-based advertising: None

  • Order and transactional data

    • CCPA statutory categories: Identifiers, Commercial information, Financial information, California customer records, Sensitive personal information 

    • Categories of third parties to whom we disclose PI for a business purpose: Service providers, Affiliates, Third parties designated by you, Joint marketing partners and joint venture partners, Advertising partners, Third-Party platforms

    • Categories of third parties to whom we share for interest-based advertising: None

  • Communications data

    • CCPA statutory categories: Identifiers, Commercial information, California customer records, Internet or network information, Sensitive personal information 

    • Categories of third parties to whom we disclose PI for a business purpose: Service providers, Affiliates, Third parties designated by you, Third-Party platforms 

    • Categories of third parties to whom we share for interest-based advertising: None

  • Marketing data

    • CCPA statutory categories: Identifiers, Commercial information, California customer records, Internet or network information  

    • Categories of third parties to whom we disclose PI for a business purpose: Service providers, Affiliates, Third parties designated by you, Third-Party platforms

    • Categories of third parties to whom we share for interest-based advertising: Advertising partners

  • Device data

    • CCPA statutory categories: Identifiers, Internet or network information  

    • Categories of third parties to whom we disclose PI for a business purpose: Service providers, Affiliates, Third parties designated by you, Business transferees

    • Categories of third parties to whom we share for interest-based advertising: Advertising partners

  • Online activity data

    • CCPA statutory categories: Identifiers, Commercial information, Internet work network information

    • Categories of third parties to whom we disclose PI for a business purpose: Service providers, Affiliates, Third parties designated by you, Advertising partners, Third-Party platforms

    • Categories of third parties to whom we share for interest-based advertising: Advertising partners

  • Precise geolocation of your device

    • CCPA statutory categories: Geolocation data, Sensitive personal information 

    • Categories of third parties to whom we disclose PI for a business purpose: Service providers, Affiliates, Third parties designated by you

    • Categories of third parties to whom we share for interest-based advertising: None

  • Data derived from the above 

    • CCPA statutory categories: Inferences

    • Categories of third parties to whom we disclose PI for a business purpose: Service providers, Affiliates, Third parties designated by you, Joint marketing partners and joint venture partners, Advertising partners, Third-Party platforms. 

    • Categories of third parties to whom we share for interest-based advertising: Advertising partners

  • Your California Privacy Rights under the Shine the Light Law. Under California’s Shine the Light law (California Civil Code Section 1798.83), California residents may ask companies with whom they have formed a business relationship primarily for personal, family or household purposes to provide the names of third parties to which they have disclosed certain personal information (as defined under the Shine the Light law) during the preceding calendar year for their own direct marketing purposes, and the categories of personal information disclosed. You may send us requests for this information to info@alleviatetherapy.com. In your request, you must include the statement “Shine the Light Request," and provide your first and last name and mailing address and certify that you are a California resident. We reserve the right to require additional information to confirm your identity and California residency. Please note that we will not accept requests via telephone, mail, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.