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About Alleviate

Your Movement, We Support.

Our Mission, in Our Co-Founders' Words

We started Alleviate as a patient-clinician duo, fed up with ineffective solutions and hindered by a broken industry that kept too many people in pain from chronic soft tissue injuries. With the Alleviate Method, we bring the gold standard of physical therapy to your home, so you can live life to the fullest.

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Luke is a physical therapist with 20 years of experience. Trained in New Zealand where physical therapy is accessible as an integral part of the medical system, Luke has helped elite athletes and regular folks alike overcome injuries, prevent recurrence and perform their best.

Rick comes from a product design background and brings Harvard-trained business leadership to Alleviate. When Rick met Luke, he was suffering from a knee injury that kept him from living a full life for years. Luke fixed him up in 6 weeks.

Virginia left high-profile positions at ecommerce mega-corporations to build Alleviate from the ground up with Rick and Luke.

Join the Alleviate Network

Drop your email - for new product updates, beta testing opportunities, recovery tips from Luke, exclusive promotions, and more.

Our Beginning: Plantar Fasciitis

Driven by an insatiable desire to solve problems, we embarked on a mission: to make effective treatment for common, chronic, and debilitating injuries accessible to everyone.

Our first invention was the Arch Massager, a precision-engineered foot massage tool to give everyone an intuitive way to replicate the professional massage Luke gives his patients - called Instrument Assisted Soft Tissue Mobilization. Fun fact: the first model was built with Play-Doh that Luke "borrowed" from his daughter.

Read the Arch Massager invention story

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The Alleviate Method: Chronic Injury Recovery at Home

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Plenty of gadgets promise quick pain relief, but only deliver temporary relief at best. We're different: we're bringing the gold standard of Physical Therapy treatment right to your door, for long-lasting recovery.

With a unique combination of physical tools and digital PT programs, our method integrates the essential trifecta of soft tissue mobilization, load management, and progressive strengthening programs into one holistic solution that delivers outcomes.

Now, the Alleviate Method has expanded to offer effective at-home treatments for Tennis Elbow (Lateral Epicondylitis).

What Drives Us: Your Incredible Success Stories

Our products are more than just solutions; they are your partners on the journey to recovery. With our tools and your dedication, you can take control of your healing process and reclaim what moves you.

Since 2021, we've been blown away by the incredible success stories you've shared with us. Everyone recovering from a chronic pain condition needs fresh inspiration every now and then - read some of our users' stories, and share yours in the Alleviate Community.

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"I am a believer."

"Like many, I have tried different products and techniques to help heal plantar fasciitis. None really made a significant impact besides rest.

The Arch Massager at first was painful to use, but over time with consistency it does help soften the tissue in the affected heel. So far, so good. Even if your feet are healthy, it feels good to use and can serve as a regular professional foot massage standing. I am a believer."

- Li W. [Arch Massager]

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"Best product I've used"

"I've ordered several hundred dollars of different items. I truly am amazed by how well it works at the exact pressure point needed. Highly recommended."

- Marilyn T., Retired Nurse [Plantar Fasciitis System 2]

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"Pain-Free walk for the first time in years."

"Awesome product. From the moment I put it on, I could feel the support in my arch. I was able to do my daily walking regimen pain-free for the first time in years. It's comfortable even on hot days.

- Robert T. [Loft 2 Brace]

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"My pain has gone down by 70%!"

"My pain after day 1 went down considerably! The massager works amazing as well as the online program. After 2 weeks of using the massager and program my pain has gone down over 70%!

For the first time in a year and a half dealing with this foot pain, I'm hopeful that I can be pain-free in the near future."

- Juan A. [Plantar Fasciitis System 2]

What the Experts Say

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"It's in my treatment room."

"There are hundreds of products in my retail store. There are less than 10 in my treatment room. The Arch Massager is one of them."

- Sandi B., Physical Therapist

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"A no-brainer."

"Alleviate is a one-stop shop for pain relief and long-term results. Patients can self-release and self-manipulate tissue, using physical products. It's a no brainer!"

- Dr. Matthew Butler, Podiatrist

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"Use it while watching TV!"

"The engineering on the Arch Massager is great. My patients need to be using this while watching TV at home."

- Paul R., Physical Therapist

Alleviate Method Is Expanding.

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Using our at-home treatment systems, tens of thousands of our users have recovered from thier chronic pain conditions like Plantar Fasciitis and Tennis Elbow, and stayed symptom-free.

But we aren't done. Millions more people could get back to doing what they love, if they had access to effective treatment methods that already exist.

That's why we launched our PTTD solutions in June 2024, and have just brought our first solution for Runner's Knee (Patellofemoral Pain Syndrome, or PFPS) to the market. We are hard at work bringing our effective method to more chronic pain conditions in the near future. Stay tuned!

Hear from Our Founders

Alleviate was founded in 2021 by a patient-clinician duo. Frustrated by the broken system that failed - and still fails - to deliver effective treatments to everyone with common, chronic, painful musculoskeletal conditions, we set out to change the status quo.

We started with a razor-sharp focus on one pathology: Plantar Fasciitis. After rigorous product testing and iterations, we've now expanded the Alleviate Method of recovery to Tennis Elbow, with more to come.

Alleviate is a movement where everyone can take control of how they feel. It's about the marathon you want to run, the championship you want to win - but it's also about every little moment in between.

Start Your Recovery with Alleviate

Everything you need to reclaim what moves you.

Plantar Fasciitis

Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager

Arch Massager

$79.00

Repair your tissue and accelerate recovery with the Arch Massager. This professional-grade foot massage tool breaks up the scar tissue and promotes the growth of healthier, stronger tissue. Our best seller. 

Learn More
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2

Plantar Fasciitis System 2

$209.00

Your all-in-one toolkit to treat Plantar Fasciitis at home. Get all the benefits of the best-in-class physical therapy, without the wait, hassles, or copays.

  • The Loft 2 Brace for immediate pain relief
  • The Arch Massager for tissue restoration
  • The Guided Recovery Program in the Alleviate App for defenses against flare-ups

With this PT-designed System, just 10-15 minutes a day is all it takes to get back to doing what you love, pain-free.

Learn More
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program

Plantar Fasciitis Guided Recovery Program

$49.00
Stop wondering, "Is this actually working?" Use the Guided Recovery Program in the Alleviate App to set a goal, build the strength and stability necessary for full recovery, and keep flare-ups at bay. It's your clear, simple path to reclaiming what you love, led by our co-founder and physical therapist.
Learn More
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Tennis Elbow

Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System

Tennis Elbow System

$169.00

The only at-home Tennis Elbow treatment system that delivers recovery that lasts. Take control of Tennis Elbow on your own terms, without the wait, hassles, or copays of traditional physical therapy.

  • Tennis Elbow Brace for immediate pain relief
  • The Elbow Massager for tissue healing
  • The Guided Recovery Program in the Alleviate App for defenses against flare-ups
  • The Recovery Balm for extra-effective massage and pain relief

With clear PT guidance, just 10-15 minutes a day is all it takes to get back to doing what you love, without pain holding you back.

Learn More
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2

Plantar Fasciitis System 2

$209.00

Your all-in-one toolkit to treat Plantar Fasciitis at home. Get all the benefits of the best-in-class physical therapy, without the wait, hassles, or copays.

  • The Loft 2 Brace for immediate pain relief
  • The Arch Massager for tissue restoration
  • The Guided Recovery Program in the Alleviate App for defenses against flare-ups

With this PT-designed System, just 10-15 minutes a day is all it takes to get back to doing what you love, pain-free.

Learn More
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace

Loft 2 Brace

$119.00

Get immediate foot pain relief with the Loft 2 Brace. The Power Strap supports and protects the arch like a professional tape job, so you can return to your favorite activities while you heal. This updated brace accommodates more foot shapes.

Learn More
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2

Plantar Fasciitis System 2

$209.00

Your all-in-one toolkit to treat Plantar Fasciitis at home. Get all the benefits of the best-in-class physical therapy, without the wait, hassles, or copays.

  • The Loft 2 Brace for immediate pain relief
  • The Arch Massager for tissue restoration
  • The Guided Recovery Program in the Alleviate App for defenses against flare-ups

With this PT-designed System, just 10-15 minutes a day is all it takes to get back to doing what you love, pain-free.

Learn More
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Recovery Balm for Smooth Deep Tissue Massage
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Recovery Balm for Smooth Deep Tissue Massage
Plantar Fasciitis System: Performance Edition

Plantar Fasciitis System: Performance Edition

$349.00

Make every effort count with this advanced self-treatment system for Plantar Fasciitis, designed by a former pro team PT for his patients. Pain relief, tissue healing, guidance, and prevention: the Performance Edition comes with everything you need to take control of even severe and persistent Plantar Fasciitis.

Your Five Tools

  • Guided Recovery Program: PT guidance & daily progressive strengthening exercises that build defenses against flare-ups.
  • Arch Massager: a purpose-built massager to transform the injured tissue with pro-level manual therapy.
  • Recovery Balm: an arnica-powered massage emollient that also doubles as an anti-chafe balm.
  • Loft 2 Braces (pair): Low-profile, supportive braces to relieve pain and protect the arch as you train.
  • Performance Compression Socks: powerful, medical-grade compression to speed up recovery.

With purpose-built tools, expert coaching, and an evidence-based program, reclaim what moves you in just 10-15 minutes a day.

 

Learn More

Become an Alleviate Ambassador

Millions of people with chronic pain need someone to push them into action with the Alleviate Method. Our community supports each other, helping everyone recover faster.

Imagine you, yes YOU, as an Alleviate Ambassador. You've experienced the power of the Alleviate Method and now you’re pumped to help spread the word, wherever you go! By joining our Ambassador Team, you’ll be a leader in our community who sparks discussions, shares success stories, and inspires others to take control of their recovery.

Enjoy perks like free Alleviate products, early access to new releases, exclusive discounts, and earning commissions through our affiliate program. Ready to make a difference? It only takes 3 minutes to apply. Start here.

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Start Your Recovery with Alleviate

Everything you need to take control of your chronic pain conditions.

Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2

Plantar Fasciitis System 2

$209.00
$247.00

Your all-in-one toolkit to treat Plantar Fasciitis at home. Get all the benefits of the best-in-class physical therapy, without the wait, hassles, or copays.

  • The Loft 2 Brace for immediate pain relief
  • The Arch Massager for tissue restoration
  • The Guided Recovery Program in the Alleviate App for defenses against flare-ups

With this PT-designed System, just 10-15 minutes a day is all it takes to get back to doing what you love, pain-free.

View Details

Resources

Know exactly what to do, every step of the way.

Give yourself effective Tennis Elbow massage for pain relief and long-term resolution

Tennis Elbow Massage: How to Massage Tennis Elbow Like a Pro, and Why It Works

Learn from our physical therapist how to give yourself a pro-grade Tennis Elbow massage that relieves pain quickly, heal the tissue, and prevents flare-ups. It takes just 2-3 minutes a day, at home.

Tennis Elbow self-care with Alleviate Elbow Brace & Massager

Tennis Elbow Self-Care Using Physical Therapy Principles

Good physical therapist can be hard to come by. Use this 3-step Tennis Elbow self-care guide by our PT, and you can effectively treat Tennis Elbow yourself without long waits, appointments or copays.

Arnica Montana flower

What Is Arnica? Benefits and How to Use It

Some studies suggest Arnica Montana extracts may be effective at chronic pain relief and workout recovery. Learn about the potential Arnica benefits and how to use it safely. (Hint: apply it topically, and make sure you're incorporating the three pillars of the Alleviate Method into your recovery work.)

PTTD exercises like side leg raises are also great flat foot exercises.

The Best Flat Foot Exercises to Reduce Pain and Support Your Arch Are PTTD Exercises. Here’s Why.

Physical therapy exercises for PTTD build strength in the muscles and tendons that support the shape and functions of the arch. To reduce pain from flat foot (flatfoot) and prevent it from getting worse, use a structured PTTD exercise program like the Guided Recovery Program.

Tennis Elbow exercises should target specific muscles and tendons that work with the ECRB tendon

How to Relieve Pain and Prevent Flare-ups with Tennis Elbow Exercises

Strengthening exercises are an integral part of effective Tennis Elbow treatment. Learn which types of exercises are effective, how often to do them, and how to track your progress.

Signs Plantar Fasciitis is healing and what to do if you feel stuck.

Signs Plantar Fasciitis is Healing, and What to Do When You’re Stuck

Plantar Fasciitis recovery takes time and patience. Like with many chronic pain conditions, it’s normal to have a day or two of setbacks when you’re working on getting over Plantar Fasciitis. Keep an eye out for these signs that your Plantar Fasciitis is healing to stay motivated, and check out our PT tips when you feel stuck.

What should you not do with Plantar Fasciitis?

What Not to Do with Plantar Fasciitis - and What to Do Instead

Plantar Fasciitis myths abound. Here are the top eleven what not to do, and what to do instead, to relieve pain more effectively speed up recovery, from our physical therapist.

Night splints are not a long-term solution for Plantar Fasciitis.

Do Plantar Fasciitis Night Splints Work? Pros, Cons & Alternatives

Plantar Fasciitis night splints can provide temporary relief, but can't resolve the root cause of your pain. Let’s look at how Plantar Fasciitis night splint works, pros and cons, and what to do to make sure you’re getting quick symptom relief, as well as a long-term resolution.