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About Alleviate

Your Movement, We Support.

Our Mission, in Our Co-Founders' Words

We started Alleviate as a patient-clinician duo, fed up with ineffective solutions and hindered by a broken industry that kept too many people in pain from chronic soft tissue injuries. With the Alleviate Method, we bring the gold standard of physical therapy to your home, so you can live life to the fullest.

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Luke is a physical therapist with 20 years of experience. Trained in New Zealand where physical therapy is accessible as an integral part of the medical system, Luke has helped elite athletes and regular folks alike overcome injuries, prevent recurrence and perform their best.

Rick comes from a product design background and brings Harvard-trained business leadership to Alleviate. When Rick met Luke, he was suffering from a knee injury that kept him from living a full life for years. Luke fixed him up in 6 weeks.

Virginia left high-profile positions at ecommerce mega-corporations to build Alleviate from the ground up with Rick and Luke.

Join the Alleviate Network

Drop your email - for new product updates, beta testing opportunities, recovery tips from Luke, exclusive promotions, and more.

Our Beginning: Plantar Fasciitis

Driven by an insatiable desire to solve problems, we embarked on a mission: to make effective treatment for common, chronic, and debilitating injuries accessible to everyone.

Our first invention was the Arch Massager, a precision-engineered foot massage tool to give everyone an intuitive way to replicate the professional massage Luke gives his patients - called Instrument Assisted Soft Tissue Mobilization. Fun fact: the first model was built with Play-Doh that Luke "borrowed" from his daughter.

Read the Arch Massager invention story

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The Alleviate Method: Chronic Injury Recovery at Home

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Plenty of gadgets promise quick pain relief, but only deliver temporary relief at best. We're different: we're bringing the gold standard of Physical Therapy treatment right to your door, for long-lasting recovery.

With a unique combination of physical tools and digital PT programs, our method integrates the essential trifecta of soft tissue mobilization, load management, and progressive strengthening programs into one holistic solution that delivers outcomes.

Now, the Alleviate Method has expanded to offer effective at-home treatments for Tennis Elbow (Lateral Epicondylitis).

What Drives Us: Your Incredible Success Stories

Our products are more than just solutions; they are your partners on the journey to recovery. With our tools and your dedication, you can take control of your healing process and reclaim what moves you.

Since 2021, we've been blown away by the incredible success stories you've shared with us. Everyone recovering from a chronic pain condition needs fresh inspiration every now and then - read some of our users' stories, and share yours in the Alleviate Community.

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"I am a believer."

"Like many, I have tried different products and techniques to help heal plantar fasciitis. None really made a significant impact besides rest.

The Arch Massager at first was painful to use, but over time with consistency it does help soften the tissue in the affected heel. So far, so good. Even if your feet are healthy, it feels good to use and can serve as a regular professional foot massage standing. I am a believer."

- Li W. [Arch Massager]

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"Best product I've used"

"I've ordered several hundred dollars of different items. I truly am amazed by how well it works at the exact pressure point needed. Highly recommended."

- Marilyn T., Retired Nurse [Plantar Fasciitis System 2]

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"Pain-Free walk for the first time in years."

"Awesome product. From the moment I put it on, I could feel the support in my arch. I was able to do my daily walking regimen pain-free for the first time in years. It's comfortable even on hot days.

- Robert T. [Loft 2 Brace]

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"My pain has gone down by 70%!"

"My pain after day 1 went down considerably! The massager works amazing as well as the online program. After 2 weeks of using the massager and program my pain has gone down over 70%!

For the first time in a year and a half dealing with this foot pain, I'm hopeful that I can be pain-free in the near future."

- Juan A. [Plantar Fasciitis System 2]

What the Experts Say

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"It's in my treatment room."

"There are hundreds of products in my retail store. There are less than 10 in my treatment room. The Arch Massager is one of them."

- Sandi B., Physical Therapist

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"A no-brainer."

"Alleviate is a one-stop shop for pain relief and long-term results. Patients can self-release and self-manipulate tissue, using physical products. It's a no brainer!"

- Dr. Matthew Butler, Podiatrist

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"Use it while watching TV!"

"The engineering on the Arch Massager is great. My patients need to be using this while watching TV at home."

- Paul R., Physical Therapist

Alleviate Method Is Expanding

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Using our at-home treatment systems, tens of thousands of our users have recovered from thier chronic pain conditions like Plantar Fasciitis and Tennis Elbow, and stayed symptom-free.

But we aren't done. Millions more people could get back to doing what they love, if they had access to effective treatment methods that already exist.

That's why we've just launched our PTTD solutions, and are bringing the Alleviate Method soon to Runner's Knee (Patellofemoral Pain Syndrome, or PFPS). We are hard at work bringing our effective method to more chronic pain conditions in the near future. Stay tuned!

Hear from Our Founders

Alleviate was founded in 2021 by a patient-clinician duo. Frustrated by the broken system that failed - and still fails - to deliver effective treatments to everyone with common, chronic, painful musculoskeletal conditions, we set out to change the status quo.

We started with a razor-sharp focus on one pathology: Plantar Fasciitis. After rigorous product testing and iterations, we've now expanded the Alleviate Method of recovery to Tennis Elbow, with more to come.

Alleviate is a movement where everyone can take control of how they feel. It's about the marathon you want to run, the championship you want to win - but it's also about every little moment in between.

Start Your Recovery with Alleviate

Everything you need to reclaim what moves you.

Plantar Fasciitis

Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager

Arch Massager

$79.00

Repair your tissue and accelerate recovery with the Arch Massager. This professional-grade foot massage tool breaks up the scar tissue and promotes the growth of healthier, stronger tissue. Our best seller. 

Learn More
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2

Plantar Fasciitis System 2

$189.00
A comprehensive, three-in-one system to heal Plantar Fasciitis for good. With the updated Loft 2 Brace, relieve pain, protect the arch, and stay active. Use the Arch Massager to heal the scar tissue. The Guided Recovery Program simplifies your recovery journey and keeps flare-ups at bay.
Learn More
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program

Plantar Fasciitis Guided Recovery Program

$49.00
Stop wondering, "Is this actually working?" Use the Guided Recovery Program in the Alleviate App to set a goal, build the strength and stability necessary for full recovery, and keep flare-ups at bay. It's your clear, simple path to reclaiming what you love, led by our co-founder and physical therapist.
Learn More
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Tennis Elbow

Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System

Tennis Elbow System

$169.00

Get immediate pain relief and achieve full recovery with the comprehensive, at-home Tennis Elbow treatment system, built by a physical therapist. Relieve pain and improve your grip with the Elbow Brace, resolve the root cause with the Elbow Massager, and prevent flare-ups with the Guided Recovery Program.

Learn More
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2

Plantar Fasciitis System 2

$189.00
A comprehensive, three-in-one system to heal Plantar Fasciitis for good. With the updated Loft 2 Brace, relieve pain, protect the arch, and stay active. Use the Arch Massager to heal the scar tissue. The Guided Recovery Program simplifies your recovery journey and keeps flare-ups at bay.
Learn More
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace

Loft 2 Brace

$119.00

Get immediate foot pain relief with the Loft 2 Brace. The Power Strap supports and protects the arch like a professional tape job, so you can return to your favorite activities while you heal. This updated brace accommodates more foot shapes.

Learn More
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2

Plantar Fasciitis System 2

$189.00
A comprehensive, three-in-one system to heal Plantar Fasciitis for good. With the updated Loft 2 Brace, relieve pain, protect the arch, and stay active. Use the Arch Massager to heal the scar tissue. The Guided Recovery Program simplifies your recovery journey and keeps flare-ups at bay.
Learn More
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Arch Massager
Recovery Balm for Smooth Deep Tissue Massage
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Arch Massager
Recovery Balm for Smooth Deep Tissue Massage
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition

Plantar Fasciitis System: Performance Edition

$299.00

Tailor-made for athletes and adventurers, as well as those with significant Plantar Fasciitis in both feet. Speed up your recovery and optimize your performance with five tools: the Arch Massager and Recovery Balm for therapeutic massage, a pair of Loft 2 Braces for pain relief, compression socks, and the Guided Recovery Program that combines expert coaching with PF-specific strengthening exercises.

Learn More

Become an Alleviate Ambassador

Millions of people with chronic pain need someone to push them into action with the Alleviate Method. Our community supports each other, helping everyone recover faster.

Imagine you, yes YOU, as an Alleviate Ambassador. You've experienced the power of the Alleviate Method and now you’re pumped to help spread the word, wherever you go! By joining our Ambassador Team, you’ll be a leader in our community who sparks discussions, shares success stories, and inspires others to take control of their recovery.

Enjoy perks like free Alleviate products, early access to new releases, exclusive discounts, and earning commissions through our affiliate program. Ready to make a difference? It only takes 3 minutes to apply. Start here.

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Start Your Recovery with Alleviate

Everything you need to take control of your chronic pain conditions.

Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2

Plantar Fasciitis System 2

$189.00
$247.00
A comprehensive, three-in-one system to heal Plantar Fasciitis for good. With the updated Loft 2 Brace, relieve pain, protect the arch, and stay active. Use the Arch Massager to heal the scar tissue. The Guided Recovery Program simplifies your recovery journey and keeps flare-ups at bay.
View Details

Resources

Know exactly what to do, every step of the way.

Crystal tells her Tennis Elbow recovery story

Crystal's Tennis Elbow Story

Crystal, an amateur swordfighter, IT professional, and a temporary mom of three, decided to take action on her Tennis Elbow pain after two things happened. This is her story, in her own words (with video).

How to do Maudsley's Test yourself to know if you have Tennis Elbow

Tennis Elbow Test: How to Do Maudsley's Test to Know If You Have Tennis Elbow

It's easy to tell if your elbow pain is due to Tennis Elbow, using a self-administered test. Learn from our physical therapist how to do Maudsley's Test to see if you have Tennis Elbow (with video).

How Sleepyhead Coffee owners baristas' foot health with Arch Massager

Taking Care of Hospitality Workers' Foot Health: How Sleepyhead Coffee Does It

Workers at restaurants and coffeeshops spend long hours on their feet. Savvy employers know that supporting their hospitality workers' foot health is fundamental to having happy, high-performing crew. Here's how Sleepyhead Coffee's two owners do it with Arch Massagers.

Ownership Mindset for chronic pain management - Rick using one of his knee pain Recipes

How I Use Mental Models, Beliefs, and Recipes to Manage My Chronic Pain

Three things have been key to my taking ownership of my chronic pain condition: mental models, beliefs and recipes. I share how I use each to actively manage my chronic pain, so I can work out, play, travel, and live my life fearlessly, instead of letting pain dictate what I do.

Ownership Mindset for chronic pain management - Rick using one of his knee pain Recipes

How I Cultivated an Ownership Mindset to Manage My Chronic Pain

A former college hockey player, I'll share my journey from letting pain manage me to actively managing my chronic knee pain. It took me over 10 years of trial and error to go from a Victim Mindset to an Ownership Mindset, and I hope sharing my experience will make the journey that much shorter for you.

Physical therapist applying tape for Tennis Elbow

What is Tennis Elbow? (And Why Some Treatments Keep You in Pain)

Tennis Elbow is a repetitive stress injury that affects the ECRB tendon. Many people with Tennis Elbow aren't getting the proven, effective treatment that already exists. Instead, they stop doing what they love or grit their teeth and power through pain for months or years. Here's how we are changing that status quo.

Arch support is a key part of Plantar Fasciitis at-home treatment

3 Key Components of Plantar Fasciitis At-Home Treatment

The gold standard of plantar fasciitis treatment has 3 key parts. Most at-home solutions are ineffective because they lack one or more of these key components.

Plantar Fasciitis recovery success stories from our customers

Plantar Fasciitis Recovery Success Stories

Plantar Fasciitis can affect people in every walk of life, but you can make a full recovery with the right treatment. Check out real Plantar Fasciitis success stories from our community of nurses, security professionals, athletes, and others who healed for good.